Loyalty ROI calculator
A loyalty programme pays for itself when the extra visits are worth more than the rewards. Put your own numbers in and see whether yours would.
Common questions
Where do these numbers come from?
From you. Nothing on this page is an industry average or a benchmark: every figure is worked out from the inputs you set, which is why they are all editable and all visible.
What uplift should I assume?
Be conservative. A modest increase in how often your existing regulars come back is usually where a loyalty programme pays; if the sum only works at a large uplift, treat that as the answer.
Does the reward cost mean the menu price?
No — use what the reward costs you to give away, not what you would have sold it for. That is the number that leaves your pocket.
Does this include what :app costs?
Yes, if you put your plan price in. Leave it at zero to model the free plan, which has a cardholder limit and no end date.
Hand out your first card today
Set up a programme, print the counter stand and start stamping. The free plan has no end date.